Animals deserve the strongest leaders.

Vision

An impactful, resilient, and equitable farmed animal protection movement


Mission

To accelerate systemic change for farmed animals by empowering advocates through skill building and leadership development

Values

 

People

We know that our movement’s people are its greatest asset. We must invest in them if we are to build a more impactful, sustainable future for our work.

Equity

We believe every advocate deserves to be empowered with the knowledge and tools they uniquely need to overcome systemic barriers to success.

Learning

Our mission requires us to develop high-level expertise. At the same time, we are humble and accept we will never have all the answers; we value curiosity and perpetual learning--both from external experts and from one another.